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Jenny Bae
Jenny Bae

This document outlines a research project on transnational television in East Asia. It will examine how transnational TV flows affect national identities in Korea, Japan, China, Hong Kong and Taiwan. Researchers will study the history of television and its internationalization in each country. They will look at differences and similarities in national identity, globalization, audience reception, and the role of government and the internet. Individual researchers have started examining specific nations. The project aims to understand how transnational TV challenges and reinforces national identity. It will develop terms and compile findings into essays on the website.

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Transnational Television in Asia ¡°Transnational¡± is defined in the Oxford Dictionary as ¡°extending or having interests extending beyond national bounds or frontiers; multinational.¡±
Our Structure ? What does Transnational Television mean to each East Asian countries (Korea, Japan, China, HK, Taiwan)? ? Who cares? Why? ? Case studies on Television from each country: ? -History of Television in the country and the beginning of their transnational Television. -National Identity ? -Globalisation and Audience -The successful elements (Internet, government etc) -Issues/ Challenges ? What are the differences/similarities? ?
Why do we/you care? ? -Asian countries are developing stronger productions and the government is investing more money into making them transnational creations -Australia has a diverse set of audiences and geographically is placed in a very convenient spot -Mainstream Western media has become richer because of Asian media (The Ring, The Grudge, The Departed¡­) -Globalisation causes homogeneity- therefore individual cultural artefacts are extremely important to develop
Progress & To-Do List ? PROGRESS: -Individual research on 4 different nations. ? Korea - Jenny ? Japan - Michael (Has been doing commercial analysis) ? China - Danni ? HK & TW - Vickie ? -Many dramas have been watched. ...Lots of Asian Television also:) TO DO: - Collate research further - Investigate difference/similarities in depth ? - Construct the website ? - Conduct interviews/ vox pops (If Necessary) - Write Essays
Map of Terms How do the flows of transnational TV affect the national identities of other east Asian countries?¡¯ +Challenge and reinforce national identity? Soft Power National Branding Soap Drama Cultural Imperialism Hallyu Public Sphere InternalisationHomogenisation International Binary Internationa lism Globalism Colonisation
KOREA- Jenny Bae ? Korean Wave? ¡°Hallyu¡± ? Korean Drama = National branding (History, Social issues..etc) ? Who watches K-drama? = Chinese, Japanese and Taiwanese ? Who's behind? Government. SOFT POWER ? Korean Wave = Marketing strategy/business ? Soap Drama = unrealistic/fantasy love story
JAPAN- Michael Sarlo ? -Japanese Television: Drama and Varieties (A Brief History) -Japan's National Identity Japanese dramas were a by-product of 1960¡¯s American Television -Power to the Fansubber: Helping Japanese media become a Transnational Phenomenon by fans translating and exporting the media by themselves. -A Comparison Between Japanese Tv/Commercials to other countries Japanese Commericals tend to go for emotional appeals and lack information. -An Analysis on the Success of some Japanese Programs The major element being that dramas ¡®¡°take you into another world¡± and make happen the things they ¡°wish . . . would happen¡± as a key part of the appeal, since it presents ¡°the ultimate fantasy world¡±¡¯. ¡®The ¡°superficial sense of reality¡± of dramas allows society to escape their weary and dead-end lives.¡¯.
CHINA-Danni He ? National Identity-A Chinese dilemma ? Foreign media and local response ? Negotiate and Marketing Strategies ? Internet-Rise of Chinese cultural sphere
HONGKONG TAIWAN- Vicki Deng ? - Hk; used to under the British Rule before 1997 ? Taiwan: unified with China ? - Internationalization: ? ? Culture aspect ? ? Media ownership ? ? Audience perspective ¨Cpassive audience ? - Both Importer and Exporter
Design of Our Website

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  • 1. Transnational Television in Asia ¡°Transnational¡± is defined in the Oxford Dictionary as ¡°extending or having interests extending beyond national bounds or frontiers; multinational.¡±
  • 2. Our Structure ? What does Transnational Television mean to each East Asian countries (Korea, Japan, China, HK, Taiwan)? ? Who cares? Why? ? Case studies on Television from each country: ? -History of Television in the country and the beginning of their transnational Television. -National Identity ? -Globalisation and Audience -The successful elements (Internet, government etc) -Issues/ Challenges ? What are the differences/similarities? ?
  • 3. Why do we/you care? ? -Asian countries are developing stronger productions and the government is investing more money into making them transnational creations -Australia has a diverse set of audiences and geographically is placed in a very convenient spot -Mainstream Western media has become richer because of Asian media (The Ring, The Grudge, The Departed¡­) -Globalisation causes homogeneity- therefore individual cultural artefacts are extremely important to develop
  • 4. Progress & To-Do List ? PROGRESS: -Individual research on 4 different nations. ? Korea - Jenny ? Japan - Michael (Has been doing commercial analysis) ? China - Danni ? HK & TW - Vickie ? -Many dramas have been watched. ...Lots of Asian Television also:) TO DO: - Collate research further - Investigate difference/similarities in depth ? - Construct the website ? - Conduct interviews/ vox pops (If Necessary) - Write Essays
  • 5. Map of Terms How do the flows of transnational TV affect the national identities of other east Asian countries?¡¯ +Challenge and reinforce national identity? Soft Power National Branding Soap Drama Cultural Imperialism Hallyu Public Sphere InternalisationHomogenisation International Binary Internationa lism Globalism Colonisation
  • 6. KOREA- Jenny Bae ? Korean Wave? ¡°Hallyu¡± ? Korean Drama = National branding (History, Social issues..etc) ? Who watches K-drama? = Chinese, Japanese and Taiwanese ? Who's behind? Government. SOFT POWER ? Korean Wave = Marketing strategy/business ? Soap Drama = unrealistic/fantasy love story
  • 7. JAPAN- Michael Sarlo ? -Japanese Television: Drama and Varieties (A Brief History) -Japan's National Identity Japanese dramas were a by-product of 1960¡¯s American Television -Power to the Fansubber: Helping Japanese media become a Transnational Phenomenon by fans translating and exporting the media by themselves. -A Comparison Between Japanese Tv/Commercials to other countries Japanese Commericals tend to go for emotional appeals and lack information. -An Analysis on the Success of some Japanese Programs The major element being that dramas ¡®¡°take you into another world¡± and make happen the things they ¡°wish . . . would happen¡± as a key part of the appeal, since it presents ¡°the ultimate fantasy world¡±¡¯. ¡®The ¡°superficial sense of reality¡± of dramas allows society to escape their weary and dead-end lives.¡¯.
  • 8. CHINA-Danni He ? National Identity-A Chinese dilemma ? Foreign media and local response ? Negotiate and Marketing Strategies ? Internet-Rise of Chinese cultural sphere
  • 9. HONGKONG TAIWAN- Vicki Deng ? - Hk; used to under the British Rule before 1997 ? Taiwan: unified with China ? - Internationalization: ? ? Culture aspect ? ? Media ownership ? ? Audience perspective ¨Cpassive audience ? - Both Importer and Exporter
  • 10. Design of Our Website