10+ years of helping companies (from Fortune 500 to emerging startups) deliver consumer-led brand experiences, innovation and positioning. With equal parts data and intuition, I help brands move at the speed of culture with purpose, relevance and impact.
Expertise: Brand Planning & Strategy, Social Listening/Netnography, Market Research Online Communities, Mobile Ethnography, Qualitative Research, Digital Marketing, Content Strategy, Consumer Segmentation, Consumer Co-Creation, Workshop & Ideation Facilitation
Passion Areas: Purpose-driven brand building, Gen-Z & millennials, parenthood, natural/organic food
Curious. Scrappy. INFJ.
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