Personal Information
Organization / Workplace
Brussels Area, Belgium Belgium
Occupation
Strategic Marketeer at Belfius Insurance
Industry
Advertising / Marketing / PR
About
I like converting strategic research and analysis into strong, usable market insights. I have experience with a wide range of analyses such as customer satisfaction (Net Promoter Score), customer insights, brand positioning and evaluation, campaign evaluation, customer segmentation and profiling, promotion evaluation, etc. I am familiar with various market intelligence techniques and have worked on both quantitative and qualitative market research projects.
Skills:
- Technical skills: SPSS, Excel, Word, Powerpoint, Nielsen Nitro
- Business skills: Marketing insights, Brand tracking, Promotion analysis, Concept testing, Advertising analysis, ROI analysis, Shopper marketing, Category mana...
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