32 years of direct marketing, data mining and business experience. Managed all aspects of omni-channel marketing efforts including: analytics, creative development, database marketing and reporting for Facebook, display, search, mobile, email and direct mail campaigns. Performed marketing consulting, analysis and/or data mining for more than 120 organizations. Led the creation of online and mobile behavioral targeting engines, a Facebook multivariate test system, six generations of marketing analysis and data mining tools, as well as $86 million in data mining, artificial intelligence, decision analysis and information system development projects.
Specialties: Direct marketing, marke...
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