Designing apps that resonate with real people requires empathy and generosity. Great UX design adds clarity, purpose, and value without users necessarily being aware of it, removing obstacles and anticipating their needs before they even know they have them. When the app has that essential quality, that perfect functional elegance, then the viral marketing, the conversion rates and customer loyalty can be enormous.
That all comes from great people and great process.
As a UI / UX / web / mobile designer and innovator for companies like ORACLE, IKEA, NOKIA, ARNOLD, MOLECULAR,and FIDELITY, I have excelled at streamlining complex business requirements, understanding users and improving...
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