Jesse Rubin outlines his personal brand which includes how others see him as committed to music, his girlfriend, driven, dedicated, down to earth and occasionally procrastinating. His brand values treating others with respect and doing what's right. His brand promise is to affect people positively and be genuine at all times, while his vision is to become a rock star known as driven and motivated who remains a good role model. He goes by Jesse, Jess or J.R. and has a logo he has used for years to represent himself.
2. Brand Personality
as Seen by Others
? Committed to music
and his girlfriend
? Driven
? Dedicated
? Down to earth
? Procrastinates
What I agree with: What I don¡¯t agree with:
? Fearless
? Stands out
6. Brand Vision
I want to be a rock star
I want to be seen as driven and motivated
I want to continue to be a good person, and be a
leader to people who need a rolemodel
