All we need is Ideas. Ideas 鈥� Ideas that can build brands and businesses; Ideas that can reach consumers, touch their lives and connect with them, Ideas that can make life better.
鈥淧erception is strong and sight is weak. In strategy it is important to see things as if they were close and to take a distanced view of close things鈥�
Miyamoto Musashi (1584-1645)
Specialties:
Brand communication strategy development
Iconic branding/Storytelling in branding
The role of narrative in branding
Postmodern consumer culture
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