Personal Information
Organization / Workplace
Cape Town Area, South Africa South Africa
Occupation
Managing Director
Industry
Apparel / Fashion
About
Challenged with the setting up of Hurley, the Nike surf company, in South Africa and for subsequently taking full and complete ownership for business strategy, sales, planning, financials, marketing, risk, compliance, operations and HR.
• Defined the business strategy and operations framework that would see Hurley move from a start-up position in South Africa to a market leader in sales by 2015, with 7 divisions, 5 retail stores, and 65 staff.
• Owned all P&L activity, set specific KPIs for Sales Revenue, Cost of Goods Sold, Gross Profit, Demand Creation (Marketing), Salaries General & Administration, EBIT, Working Capital, DSOs and other.
• Recruited 65 staff, whilst deliverin...
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