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LCUM1314 MRD Information Booklet 2

J
Jia Jun Yeow

The document provides information about AIESEC, a global student organization established after World War 2. It discusses AIESEC's history beginning with students from 9 universities in 6 countries coming together in 1946 to rebuild their countries and prevent future wars. Today, AIESEC has a presence in over 124 countries and empowers over 86,000 members through international internships, leadership opportunities, and conferences. The document outlines AIESEC's vision of peace and empowering youth, as well as its core values and programs like the Team Member Programme and Youth Development department which provides international community projects.

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AIESEC in University of Malaya Information Booklet Term 2013/2014
ABOUT US History of AIESEC One of the worst conflicts the world has ever seen resulted in global devastation. The entire generation of young leaders was either missing or dead. A new generation of young leaders would have to emerge from the universities with the responsibility of rebuilding their countries. In September 1946, students from 9 universities and 6 countries came together to build a new cooperation and to prevent another world war from occurring. World War 2 (1939-1945) Thus, AIESEC is formed! AIESEC in Number Over 64 years of experience since 1948 Presented in 2, 100 Universities over 124 countries and territories Empowering 86, 000 members in the network Providing 20, 000 international experiences and 24, 000 leadership roles Working with 8, 000 Partners Organizing 500 Conferences annually Connecting 1,000,000 Alumni
WHO WE ARE AIESEC is a global, non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Its members are interested in world issues, leadership and management. AIESEC does not discriminate on the basis of race, colour, gender, sexual orientation, creed, religion, national, ethnic or social origin. WHAT MAKES US DISTINCT FROM OTHERS? OUR VISION What We Envision? Peace and fulfillment of humankind's potential Our Impact Our international platform enables young people to explore and develop their leadership potential for them to have a positive impact in society. The Way We Do It AIESEC provides its members with an integrated development experience comprised of leadership opportunities, international internships and participation in a global learning environment.
OUR VALUES Our Values define the acceptable standards which govern our members within our global network and support us in pursuing our ideals. OUR FOUR PROGRAMMES
TEAM MEMBER PROGRAMME (TMP) What can you gain?
LCUM1314 MRD Information Booklet 2
DEPARTMENTS YOUTH DEVELOPMENT (YD) A functional department in AIESEC in charge of sending out local talents to other countries for various community projects. What do we do? Exchange Recruitment, Review Board, Outgoing Preparation, Matching, Reintegration What can you learn in YD? Product positioning and Sales skill Interview assessment Event management People management Creativity and Innovation MARKETING & COMMUNICATIONS (MARCOMM) What do we do? Brand awareness and management Market segmentation Designing and innovation Relationship management with stakeholders A functional department that sets the AIESEC brand in the market and helps AIESEC programmes to penetrate the market. We support other departments in their processes. We also ensure and maintain the brand positioning of AIESEC. What can you learn in MarComm? Marketing strategies & analysis Branding knowledge Communication skills Designing skills

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LCUM1314 MRD Information Booklet 2

  • 1. AIESEC in University of Malaya Information Booklet Term 2013/2014
  • 2. ABOUT US History of AIESEC One of the worst conflicts the world has ever seen resulted in global devastation. The entire generation of young leaders was either missing or dead. A new generation of young leaders would have to emerge from the universities with the responsibility of rebuilding their countries. In September 1946, students from 9 universities and 6 countries came together to build a new cooperation and to prevent another world war from occurring. World War 2 (1939-1945) Thus, AIESEC is formed! AIESEC in Number Over 64 years of experience since 1948 Presented in 2, 100 Universities over 124 countries and territories Empowering 86, 000 members in the network Providing 20, 000 international experiences and 24, 000 leadership roles Working with 8, 000 Partners Organizing 500 Conferences annually Connecting 1,000,000 Alumni
  • 3. WHO WE ARE AIESEC is a global, non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Its members are interested in world issues, leadership and management. AIESEC does not discriminate on the basis of race, colour, gender, sexual orientation, creed, religion, national, ethnic or social origin. WHAT MAKES US DISTINCT FROM OTHERS? OUR VISION What We Envision? Peace and fulfillment of humankind's potential Our Impact Our international platform enables young people to explore and develop their leadership potential for them to have a positive impact in society. The Way We Do It AIESEC provides its members with an integrated development experience comprised of leadership opportunities, international internships and participation in a global learning environment.
  • 4. OUR VALUES Our Values define the acceptable standards which govern our members within our global network and support us in pursuing our ideals. OUR FOUR PROGRAMMES
  • 5. TEAM MEMBER PROGRAMME (TMP) What can you gain?
  • 7. DEPARTMENTS YOUTH DEVELOPMENT (YD) A functional department in AIESEC in charge of sending out local talents to other countries for various community projects. What do we do? Exchange Recruitment, Review Board, Outgoing Preparation, Matching, Reintegration What can you learn in YD? Product positioning and Sales skill Interview assessment Event management People management Creativity and Innovation MARKETING & COMMUNICATIONS (MARCOMM) What do we do? Brand awareness and management Market segmentation Designing and innovation Relationship management with stakeholders A functional department that sets the AIESEC brand in the market and helps AIESEC programmes to penetrate the market. We support other departments in their processes. We also ensure and maintain the brand positioning of AIESEC. What can you learn in MarComm? Marketing strategies & analysis Branding knowledge Communication skills Designing skills