Simplicity is the ultimate sophistication.
Leonardo da Vinci
This is the underlying philosophy of some of the most successful products in history. Clean lines, intuitive design and rich functionality are the fundamental elements of a successful product. There is nothing more satisfying than simplifying and enhancing a product or service so that the essence of what makes it great is more easily understood and ultimately desired by the customer.
As a management consultant specializing in the development and implementation of holistic business development solutions, my approach encompasses everything that will affect the sale of a product including product benefits, branding, market...