I am experienced in developing statistical and mathematical models for use in research and business decision making. I am currently working on applying Bayesian approach in marketing mix model (MMM). My current interests are:
1) Hierarchical (Bayesian) models and its application in marketing research problem, such as physician-level MMM and household-level model.
2) Optimization
3) digital marketing analytics
4) probability models in Marketing Research
Specialties: marketing mix model, hierarchical models, Bayesian statistics, Markov Chain Monte Carlo, Optimization, R, SAS
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