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Greater Chicago Area United States

Doctoral Student

Education

Jingjing Ma's research interests fall within the area of judgment and decision making. She combines laboratory and field experiments as well as eye-tracking techniques and secondary data analysis in order to study people’s decision-making processes and their post-decision affective and behavioral responses. Her primary research focus and her dissertation are on the impact of maximizing on decision making and post-decision satisfaction. She also studies the impact of numerical information on judgment and decision making, self-identity and consumer behavior, and sex in advertising. Her research in marketing and consumer behavior has appeared in leading scholarly journals, such as Journal...