Jingjing Ma's research interests fall within the area of judgment and decision making. She combines laboratory and field experiments as well as eye-tracking techniques and secondary data analysis in order to study people鈥檚 decision-making processes and their post-decision affective and behavioral responses. Her primary research focus and her dissertation are on the impact of maximizing on decision making and post-decision satisfaction. She also studies the impact of numerical information on judgment and decision making, self-identity and consumer behavior, and sex in advertising. Her research in marketing and consumer behavior has appeared in leading scholarly journals, such as Journal...
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