Cradle The Future - Joel Svedlund - JCI ECM 2010
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This document discusses cradle thinking and sustainability beyond recycling. It is authored by Joel Svedlund and presents concepts like cradle-to-cradle and waste-as-food. The document outlines business opportunities in developing closed-loop material cycles and new products/services in areas like renewable materials and recycling. It argues for cross-discipline collaboration and customer-focused development to drive demand for more sustainable solutions.
Cradle The Future - Joel Svedlund - JCI ECM 2010
- 1. Cradle thinkingJoel SvedlundCradle the future! Whats beyond sustainability?joel@svedlund.info
- 2. Cradle thinkingJoel SvedlundCradle the future! Whats beyond sustainability?Cradle thinkingJoel SvedlundWhat is the problem really?A beautiful sea creature?photographers: David Liittschwager & Susan Middleton joel@svedlund.info
- 3. Cradle thinkingJoel SvedlundWhat is the problem really?photographers: David Liittschwager & Susan Middleton joel@svedlund.info
- 4. Cradle thinkingJoel SvedlundWhat is the problem really?photographers: David Liittschwager & Susan Middleton
- 5. Cradle thinkingJoel SvedlundCradle-to-Grave legacy- We are designing and marketing waste!joel@svedlund.info
- 6. Cradle thinkingJoel SvedlundFor more on this topic...joel@svedlund.info
- 7. Cradle thinkingJoel SvedlundCradle to CradleLESS BADIS NOT GOOD!joel@svedlund.info
- 8. Remaking the waywe make thingsWilliam McDonoughMichael BraungartCradle thinkingjoel@svedlund.infoJoel Svedlund
- 9. Cradle thinkingJoel SvedlundOh what a waste!joel@svedlund.info
- 13. Basic principlesWaste = FoodSolar EnergyEmbraceDiversityCradle thinkingjoel@svedlund.infoJoel Svedlund
- 14. Cradle thinkingJoel SvedlundCradle to CradleLESS BADIS NOT GOOD!
- 15. Two material cyclesBiologicalNutrientWaste in each step is nutrition to the nextCradle thinkingjoel@svedlund.infoJoel Svedlund
- 16. Two material cyclesTechnicalNutrientWaste in each step is nutrition to the nextCradle thinkingjoel@svedlund.infoJoel Svedlund
- 17. Two material cyclesTechnicalNutrientBiologicalNutrientAll wastesupplies nutrition in bothcyclesCradle thinkingjoel@svedlund.infoJoel Svedlund
- 18. Cradle thinkingJoel SvedlundCradle to CradleLESS BADIS NOT GOOD!
- 19. Cradle thinkingJoel SvedlundBusiness opportunitiesNew businesmodelsNew materialsNew productsClosed loop systemsRental/leasemodelsMaterial tradeexchangesRecycling chain servicesNew green customerdemandsNew design servicesNew systems knowledgeMaterials chemistryjoel@svedlund.info
- 20. Cradle thinkingJoel SvedlundBusiness opportunitiesGessnerClimatexLifecycle100% biodegradable, non toxic textilejoel@svedlund.info
- 21. Cradle thinkingJoel SvedlundBusiness opportunitiesCabotNanogel95% air, fullyrecyclablesilicatesjoel@svedlund.info
- 22. Cradle thinkingJoel SvedlundBusiness opportunitiesHerman Miller MirraSeveraltechnical material flowsjoel@svedlund.info
- 24. Cradle thinkingJoel SvedlundBusiness opportunitiesWetWomens Surf WaxA biodegradable, non toxicwaxjoel@svedlund.info
- 25. Cradle thinkingJoel SvedlundWho is needed?ArchitectsSales managersBusiness developersDesignersEntrepreneursProductionengineersBiologistsCustomers and usersInnovatorsMechanicalengineersChemistsMaterial scientistsjoel@svedlund.info
- 26. Cradle thinkingJoel SvedlundThe toolsjoel@svedlund.info
- 27. Cradle thinkingJoel SvedlundThe Power of NetworkingCross-competencegroupsWith customers and usersWith suppliersInspired by arts and cultureRoom for visionaryideasjoel@svedlund.info
- 28. Cradle thinkingJoel SvedlundDemand drives businessWho pays your salary?CustomerknowledgeCustomerco-developmentLong-term relationshipsjoel@svedlund.info
- 29. FurtherresourcesSwedish C2C network: www.cradlenet.seOfficial C2C certifying agency: www.mbdc.comC2C Development agency: www.epea.comC2C Certification: www.c2ccertified.comBook: Cradle to Cradle remaking the waywe make thingsFilm: Waste = Food (available at Google videos)Cradle thinkingjoel@svedlund.infoJoel Svedlund
- 30. Lets Cradle!Thanks for your attention!Joel Svedlundjoel@svedlund.info
- 31. Lets Cradle!Thanks for your attention!Joel Svedlund, CradleNet.sejoel@svedlund.infoCradle thinkingjoel@svedlund.infoJoel Svedlund