Brandthread, Inc

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With more than 20 years of strategic marketing and communications experience in the United States and Global markets, John鈥檚 expertise includes brand planning, online/offline advertising, sports marketing, integrated communications strategy, field promotions, market entry and re-branding. He has developed an integrated team approach to provide the tools to think strategically. This approach delivers the biggest ideas to the smallest tactics and incorporates the appropriate lifestyle and cultural nuances to foster brand loyalty with the targeted audience. In addition, John has managed the formal brand review process, mapping, segmentation, planning, strategy and execution. John鈥檚 account ...