Let me begin by stating that I鈥檓 a creative trapped inside an analyst鈥檚 body. I鈥檝e always dreamed big and to this day I'm driven by the question 鈥漌hy?鈥� As far back as I can remember I鈥檝e always viewed the world through a marketer鈥檚 lens. Meaning, I鈥檇 look for ways to make the mundane look more appealing and the messaging more meaningful and engaging. This came in handy when getting called into the principal's office in my early school years, but I鈥檒l save those stories for my memoirs.
My passion is finding new and innovative ways to understand consumer preference and then turning those insights into business ideas that help deliver the right message/product to the right pe
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