One day I was a medical marketer. The next day I was a caregiver.
It was only after a rare and fatal disease struck my father, John Sr., that I fully appreciated the depth of his influence on my medical marketing career. As a young man, he was the first person with whom I discussed the disciplined thinking behind brand positioning…the importance of data…and the passion behind agency life.
My love for the industry has been nurtured over the course of my career, highlighted by 17 years as founder and CEO of Kane & Finkel. Growing a highly successful healthcare agency took grit, creativity, and action, but most of all it took great people and compassion.
Today when I explore the challenge...