When asked what do you do, I answer I鈥檓 a Markitect. Some politely say that鈥檚 fascinating and then quickly move on. But most people look at me quizzically and ask what鈥檚 that? I鈥檓 the chief marketing technologist at Tahzoo, I tell them. I help Chief Marketing Officers, CMOs, of which I am one, how to figure out how marketing and technology comes together and more importantly what it can do for them and their companies.
This almost always ends up with me drawing a series of diagrams mapping out parallel workflows between customer segmentation, marketing automation, omni-channel lead generation programs and the marketers and technologists who build and operate them. In other words, I cr...
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