Senior marketing professional with broad experience of more than 30 years in marketing research & intelligence and in marketing (specialised in branding).
I bridge deep consumer insights with marketing strategy and implementation.
I can add value to challenges related to market and brand positioning, business strategy and tactics.
My Brand Concept Platform is a powerful tool that has proven it's utility by several of my clients.
Key personal characteristics: a passionate and efficient person; high commitment and integrity; analytical and visionary; result driven, autonomous and flexible; challenger (myself
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