Advanced Retargeting and Remarketing
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From PubCon Las Vegas 2015: Retargeting can be very useful for customer acquisition. This session will discuss innovative strategies for segmenting audiences, tailoring ad campaigns, creating appropriate goals, and using goals as a basis for ad campaigns. See case studies and tactics that will help you convert and reach the customers your business needs.
Advanced Retargeting and Remarketing
- 1. @JohnWEllis #pubcon Pro-Advanced Retargeting and Remarketing Tips for Being Less Creepy with Google Tweet This: Lets talk creepy with @johnwellis #pubcon
- 2. @JohnWEllis #pubcon How Companies Learn Your Secrets Source: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
- 3. @JohnWEllis #pubcon About a year after Pole created his pregnancy-prediction model, a man walked into a Target outside Minneapolis and demanded to see the manager. He was clutching coupons that had been sent to his daughter, and he was angry. 'My daughter got this in the mail!' he said. 'She's still in high school, and you're sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?' The manager apologized and then called a few days later to apologize again but the father was somewhat abashed. 'It turns out there's been some activities in my house I haven't been completely aware of. She's due in August. I owe you an apology. Baby? What Baby? Source: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
- 4. @JohnWEllis #pubcon Pregnancy Prediction Score Source: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
- 5. @JohnWEllis #pubcon Have Children? Toy Catalogs in late November Disney World Vacation Discounts for next year Abandoned Online Shopping Carts Emailed Coupon Codes Its not new just more noticeable
- 7. @JohnWEllis #pubcon Example Walk-Through Why Remarketing Works
- 8. @JohnWEllis #pubcon Ron likes: Horses Ropes Boots Britney Spears Rodeo Why Remarketing Works Tweet This: Cowboys love Britney #pubcon via @johnwellis
- 9. @JohnWEllis #pubcon Why Remarketing Works
- 10. @JohnWEllis #pubcon Who has tickets? Why Remarketing Works
- 11. @JohnWEllis #pubcon Nice Site! Why Remarketing Works
- 12. @JohnWEllis #pubcon Where should I sit? Why Remarketing Works
- 15. @JohnWEllis #pubcon Ron likes: Horses Ropes Boots Britney Spears Rodeo Why Remarketing Works
- 17. @JohnWEllis #pubcon Love Britney? Save 20% on tickets With Coupon Code toxic
- 19. @JohnWEllis #pubcon Pieces of the Remarketing Puzzle Create Audience Create Campaign
- 20. @JohnWEllis #pubcon 3 Remarketing Usages Practical ways to apply AdWords Remarketing
- 21. @JohnWEllis #pubcon 3 Remarketing Usages Tweet This: Stop targeting everyone who visits your site . Thats weird. - @johnwellis #pubcon
- 22. @JohnWEllis #pubcon 3 Remarketing Usages
- 23. @JohnWEllis #pubcon 3 Remarketing Usages
- 24. @JohnWEllis #pubcon Mainstream Media Concerns
- 25. @JohnWEllis #pubcon Source: http://www.nytimes.com/2010/08/30/technology/30adstalk.html "...its a little creepy" ...disturbing... "...hounded recently by ads for a dieting service she had used online. They are still following me around, and it makes me feel fat. What is the benefit of freaking customers out? Mainstream Media Concerns Tweet This: Bad retargeting makes people feel fat - @johnwellis #pubcon
- 26. @JohnWEllis #pubcon Tips for Being Less Creepy
- 27. @JohnWEllis #pubcon Being Less Creepy with Remarketing Multiple Ad Variations Leaderboard (728 x 90) Banner (468 x 60) Skyscraper (120x600) Wide Skyscraper (160x600) Small Square (200 x 200) Square (250 x 250) Medium Rectangle (300 x 250) Large Rectangle (336 x 280)
- 28. @JohnWEllis #pubcon Frequency Capping Being Less Creepy with Remarketing Tweet This: Use Frequency Capping to give up on visitors. - @johnwellis #pubcon
- 29. @JohnWEllis #pubcon Combine Audiences Being Less Creepy with Remarketing
- 30. @JohnWEllis #pubcon Remarketing Tips Start Building an Audience Now Email Marketing Surveys Social Media
- 31. @JohnWEllis #pubcon Find Your Audience with Social Media Landing Page