Consumer Insights & Targeting is the consumer intelligence and targeting team of Experian Marketing Services. We provide actionable insight through consumer behavior and psychographic measurement, data integration and analytical consulting services, which allow our customers to better target - on and offline consumers.
Through our market leading online consumer behavior service (Hitwise), our consumer research service (Simmons), and our core Experian data set(ConsumerView), we provide a more vivid and complete understanding of how consumers think and what they do in a multichannel, multicultural world. Linking this intelligence with marketers’ target consumer segments and CRM's, we c...