Conferize Presentation: Nordic Growth Hackers 2014
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Conferize is a social marketing platform that helps organizers, sponsors, and speakers build event communities globally by getting more people to attend events and growing their user database. They aim to increase Google rank and convert leads to users, attendees, and buyers. Their email invites have open rates around 70% and click through rates around 30% resulting in conversion rates of 30-50% for attendees and 43-68% for speakers. They have seen growth in total registrations and their online community from 2012-2014 and increased social activities.
Conferize Presentation: Nordic Growth Hackers 2014
- 1. The social marketing platform for professional events
- 2. Conference 10% served Cloud 90% Un-served
- 3. 100% served
- 4. DO IT TOGETHER Organizers Sponsors Speakers Attendees
- 6. How we… build event communities globally ! make people attend more events while growing our user database ! aim to increase our Google Rank
- 8. 4,500,000 people 15,000 events = 300 people per event
- 10. Converting leads to users Leads Users Confidential Buyers
- 11. “Go with friends” Followers Attendees Welcome to CES 2014. Want to save with friends? Give your friends 25 % discount Martin input email… Susie Nick input email… input email… Invite & save 50 % Event Community Confidential
- 13. Email conversion rates September: Average 130 people invited per event Attendees Open rate: 70% Click rate: 28% Conversion: 30-50% Speakers Open rate: 69% Click rate: 35% Conversion: 43-68%
- 14. Building communities 800 600 400 200 0 Total registrations Conferize community 2012 2013 2014
- 15. Social activities ### Total registrations Conferize community Social Activities 4000 3000 2000 1000 0 2012 2013 2014
- 16. ISSUU 9/10 Google Rank “You publish”
- 17. Top 3 in search Search “Publishing”
- 19. Questions? ! Jon Sch?ffer Co-founder, Conferize @JonSchaffer