Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Augmented Reality | Consumer Behavior | Marketing | Data Analysis & Statistics
Industry
Advertising / Marketing / PR
About
I am a PhD candidate and tutor at the School of Marketing of the University of New South Wales. My research focuses on the effects of using augmented reality technology in online or offline retail environments on consumer decision making, namely purchasing behavior, imagination and shopping experience as well as process measurements at the point-of-sale. My master thesis examined the relationship of job related social media usage and (procurement) job performance. Prior to the PhD I gained industry knowledge as a project manager at a leading online fashion retailer.
I have secure and professional knowledge which I am able to use even in the most difficult tasks. He always works very reli...
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