Head of Social & Display Media and Marketing Technology
Industry
Entertainment / Sports
About
Johnny is an innovative and analytically minded online professional. He relishes his current hands-on role in Paddy Power which allows him to integrate his understanding of web architecture with online business and marketing concepts. This results in strategic vision that has allowed the team under his leadership to position Paddy Power鈥檚 products and services at the cutting edge of online marketing.
Central to this success is the establishment and development of relationships with digital partners. Having campaign performance and ROI measurement as core objectives has helped foster relationships with both strategic partners like Facebook, Google, Adobe and Doubleclick, as well as its...
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