Personal Information
Organization / Workplace
Greater Chicago Area, IL United States
Occupation
Senior Manager, Operations Analysis
Industry
Advertising / Marketing / PR
About
Award winning Consumer Insights and Market Research leader with a track record for providing innovative Voice of the Customer (VOC) strategies; creative application of technology, data and text analytics to surface and develop actionable insights; and strong leadership skills with respect to people relationships and team management.
Key skills include: survey design; trend spotting; advanced analytics (e.g., factor analysis, PCA, data visualization, predictive modeling, binomial and multinomial logit models, numerous regression techniques required for driver analysis and segmentation; Psychographics; text analytics; qualitative techniques (e.g., ethnographics & focus group moderat...
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