President and Founder of ICEMD (The Institute of Direct & Interactive Marketing, Spain) since 1996.
Profesor of Direct, Interactive & Relationship Marketing at ESIC Business & Marketing School.
Board member of the Spanish Direct & Interactive Marketing Association.
Member of the Pan-European Education and Accreditation Committee in Direct & Interactive Marketing in Brussels. The Committee is coordinated by FEDMA (Federation of European Direct Marketing) under the auspices of the European Commission.
Joost was born in Amsterdam, The Netherlands, graduated from Dartmouth College, did his graduate work at Harvard University and obtained a Master of Science at MIT (Massachusetts I