Over 25 yrs of professional experience leading integral corporate communications (media relations, advertising and events) working for premiere global companies. Proven results materialized in the construction of powerful brands. Keys for success lay on both intuition and an analytical mind powered by comprehensive training and field experience. The basic personal competencies are the capacity for developing strategies based on hard data, the ability to define powerful contents, capacity to build sound personal relations with media representatives, and to design, negotiate and implement efficient media plans. Meeting aggressive objectives often required managing multimillion dollar budge...