The document outlines a marketing budget of $500,000 targeting adults aged 18-34. It allocates funds to purchasing backpacks, keychains, TV and cable ads, billboards, benches, wristbands, and a concert promotion with artists Beyonc辿, Drake, and Nicki Minaj. Listeners must tune in to a radio show to win tickets to the backstage meet and greet. The event will also include giveaways and live streaming to promote the radio station.
8. TV ADDS On local channels for one week
1. Two 30 seconds commercial during the morning
$300.00 each, total $600.00
2. Ten commercial 12-5pm
$1500 per commercial
Total of $15,000.00
3. Six commercial from 6-7pm
$1500 for commercial
Total of $9,000.00
4. Four commercial from 10-11pm
$1500 for commercial
Total $6,000 .00
9. Four commercial for cable networks
Run 3-6 weeks
$25,000.00 each
Total $100,000.00
10. 10 Billboard 20x60 $500 a month for a total of $5000.00
100 benches
$65.00 a month per bench for a total of $6,500.00
$50.00 set up fee per bench for a total of $5000.00
13. 88.8 The Chain will sponsor a concert, The Off The Chain Gang.
Featuring Beyonc辿, Drake, And Nicki Minaj @ Millennium Park.
Listeners will have to be tuned in @ 7am the morning link Show to
hear when a song by each artist is played consecutively. The eighth
caller will win two back stage tickets to the concert The tickets will
include back stage meet and greet, champagne and appetizers and
two front roll concert seats.
Potential winners can also go to our website link for more information
and station rules. Actually hear some of these artists famous
collaborations. Or come to our community event. 88.8 The Chain will
pass out back packs, Key chains, wrist bands, and bumper stickers
with our station logos on them. There will also be a live stream of
Our radio show on that day.
Contest Idea/Promotion