Mainstreaming consumer digital brands, marketplaces, VR | Growth Advisor | Board Member |
Co-Founder, President BlogHer
About
Jory Des Jardins pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing thousands of digital influencers, which reached 100 million monthly unique viewers at the time of its successful acquisition by SheKnows Media in late 2014.
As the primary evangelist of social influence to agencies and brands such as P&G and Coca Cola, Jory established and grew strategic partnerships with top advertisers and revenue partners. She led the operational transition into more data-driven, performance-based campaign models, quantifying digital influence and enabling thousands of independent content creators to monetize both their content and influence, a model t...
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digital marketinginfluencer marketingblogherdigital mediaentrepreneurshipwomen entrepreneneursadvertisingprogrammaticsocial media marketingsocial media strategygrowth marketingstartupsscaledigital platformsdigital marketplacesaivr
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