IRI is a Global Market Research Leader , Partnering with Clients to drive profitable growth from Strategy development to outcome enablement.
We deliver growth for Clients across the Globe by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.
Expanding The Costco Collaborative Retail Exchange program for Mexico.
Collaborative Retail Exchange (CRX) allows manufacturers to gain new visibility into previously unmeasured retail outlets. With the exclusive addition of Costco to IRI's product portfolio, IRI's club channel coverage is now quadrupled due to Costco representing over 45% of total channel ACV!
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