Mobile diary usage study
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In this study, Joseph Dickerson, User Experience Architect at Fortune 500 company Fiserv, details how users engage with their mobile devices everyday and discusses representative personas that reflect this usage.
Mobile diary usage study
- 1. Mobile Usage Diary Study Findings and Recommendations 1
- 2. Agenda Introduction and Methodology On Mobile Devices On Mobile Banking Usage Categories Persona Mapping Design Criteria Conclusions 2
- 4. Some comments from one of our interview subjects I love my phone, it does everything I need it to do. I could not think about using another one. Its perfect for me. Talking about an iPhone? Or another smart phone? No. 4
- 5. On Mobile Devices Acceptable Experiences vs. Rich Experiences History dont repeat, but it sure does rhyme. Mark Twain 5
- 6. On Mobile Devices Identified three primary device types ≒ Dumb Phones ≒ Not-so-smart phones ≒ Smart phones 6
- 7. The Smartest Phone? The iPhone 7
- 8. On Mobile Banking Expectations Matter Costs Matter Devices Matter Context Matters 8
- 9. Other Observations Mobile and Business Matters SMS: The First Social Network Mobile and the social web Categories of use and Usage Patterns 9
- 11. Usage Patterns and Persona Mapping 11
- 12. Design Criteria Support the Immediacy of Now Support legacy devices Follow device design standards Support Fitts Law First, do no harm Content matters Make it appealing and useful to increase repeatability Provide downloadable apps that (securely) cache data 12
- 13. Conclusions 13