Mattel Barbie Presentation
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The document discusses strategies for Mattel's Barbie brand to revitalize growth and increase profitability. It analyzes Barbie's main competitors Lego and Hasbro. Consumer behavior theories like Freudian and information processing theories are used to understand how children interact with the Barbie brand. Recommendations include using experiential marketing strategies like apps with storylines and a flagship store along with increased social media presence to improve the brand's relevance and long-term memory among its target audience of 6-12 year old girls.
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4. formal proposal (jrw) fmpMedia Studies
油
This proposal outlines a clothing design brand called Spaf that will target young male adults. The brand will have a website to advertise and sell clothing designs and logos created by the author. The website will feature photos of the clothes taken and edited by the author. The intended audience is middle class, emulating young male adults who will be appealed to by the designed brand's designs, colors, and language. The product will not include any offensive images, language, target social groups, religions, or ethnicities that could offend audiences.Some conversation starters for Rupa and Co.
Some conversation starters for Rupa and Co.Tannistho Ghosh
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Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product. (mobileYouth) The Youth Marketing Handbook
(mobileYouth) The Youth Marketing HandbookGraham Brown
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The document discusses how youth are motivated more by the social context and meaning of products rather than just the products themselves. It argues that companies should focus on understanding the context youth associate with brands in order to effectively market to them. The document uses examples like soda, motorcycles, and pens to illustrate how brands create social value for youth beyond just the product. It also warns against only focusing on content and product features, arguing that context is what drives emotional connections and brand loyalty for youth.Marketing Strategy of LEGO Company
Marketing Strategy of LEGO CompanyUmurMutlu
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LEGO has been producing construction toys since 1932 and has grown to become a global brand. Their mission is to inspire creativity in children. They segment their market based on demographics like age, geography, and psychographics like interests. Their main competitors are other construction and creative toys. LEGO differentiates by encouraging learning through play. Their marketing mix includes licensed products, retail stores, theme parks, and social media promotions. Strategic recommendations include expanding girls' offerings, mobile games, localized themes, and leveraging new technologies like AR/VR.4. proposal(2)
4. proposal(2)NathanMead3
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1. The working title of the proposal is "SadLand", which is a 16-bit platformer game.
2. The game's purpose is to entertain people by having players control a ghost character to travel through multiple levels of limbo to reach heaven and become happy, solving puzzles and battling enemies along the way.
3. The target audience is achievers aged 12-17 of both genders from any social status, appealing to them with its story-driven gameplay set in a limbo world.Formal Proposal 
Formal Proposal Simran Jabbal
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This advergame promotes Coca-Cola by telling the story of Santa delivering Coke down chimneys. It would be released on YouTube and Facebook, targeting 16-19 year olds. The game's style is similar to other Coca-Cola ads and it avoids offensive or legally problematic content by sticking to the Coke brand and theme of Christmas delivery without explicit images or text.BA ENGLISH Week 2
BA ENGLISH Week 2Dr. Russell Rodrigo
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Visual rhetoric aims to persuade through non-verbal means. Some common persuasive elements in visual texts include:
1. Imagery and symbolism - Images can represent ideas, values, or concepts in subtle yet powerful ways.
2. Emotive appeals - Visuals often aim to elicit emotions like humor, fear, outrage to engage the audience.
3. Simplicity and clarity - Visual messages need to communicate their point succinctly through a single glance to be effective.
3. Association - Images may reference other concepts, people, or events to leverage established meanings and associations.4. proposal (interactive)
4. proposal (interactive)sophiefreeman12
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This proposal is for a game called "make the glow up!" where players can practice and learn makeup skills by doing makeup on a character of their choice. The game aims to educate and entertain children ages 5-14 who are interested in pursuing makeup as a career or hobby. It will have a lilac background and feature most makeup colors. Both genders and all races will be represented as characters. The game is intended to appeal to both genders as well as the working class by potentially helping players earn money in the future. Photoshop and other apps will be used to develop the game, which will not include any offensive material by ensuring inclusion of all genders and races.Lindsay lebresco
Lindsay lebrescoSocialMediaPlus
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The document provides tips for using social media effectively for businesses. It recommends 5 things: 1) Listen to your community to understand their interests. 2) Set clear goals, strategies, and plans for social media use. 3) Choose a social media team wisely by finding those who understand your brand and are passionate about social media. 4) Create a social media policy to guide appropriate use. 5) Provide ongoing training to your social media team to ensure best practices.Formal Proposal 
Formal Proposal Simran Jabbal
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The working title is a Coca-Cola advertisement for YouTube and Facebook. It will be in the style of a radio advertisement targeting 16-19 year olds. The one-minute advertisement aims to relive the audience's childhood memories of drinking Coca-Cola to communicate the message that their drink is better than others and appeal to nostalgia. The advertisement will not include any offensive or restricted content.Formal Proposal
Formal ProposalSimran Jabbal
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The advertisement is for a Coca-Cola radio commercial targeted at 16-19 year olds on YouTube and Facebook. It aims to relive listeners' childhood memories of drinking Coke and communicate the message that their drink is better than others in a style similar to existing Coca-Cola ads without using offensive or copyrighted materials.Formal proospal advergame
Formal proospal advergamenathanwilliams52
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The game has the player controlling a Coca-Cola can protagonist who crushes other cans to collect them for recycling. It is inspired by side-scrolling games like Super Mario Bros. and Sonic and aims to appeal to pre-teens and young adults with its message of recycling in a fun and non-offensive manner similar to those classic games.Week 2 rhetorical appeals in ads copy
Week 2 rhetorical appeals in ads copyDr. Russell Rodrigo
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- Emotional appeals (pathos) - Images and cartoons can elicit emotions like humor, fear, outrage to persuade viewers. Exaggerated facial expressions and scenarios are often used.
- Credible sources (ethos) - Using recognizable or respected people/brands to endorse an idea makes the message more persuasive.
- Visual logic and evidence (logos) - Images can clearly demonstrate facts, statistics, processes etc. to make an argument seem rational and backed by evidence. Comparisons and metaphors are often visually depicted.
- Memorable imagery - Eye-catching designs, symbols3. Formal Proposal - Advergame
3. Formal Proposal - AdvergameLeahBrackpool
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This document outlines a proposed advergame called "Pixel Cola Game" that would promote Coca-Cola. The game would be released online and feature a female character collecting Coca-Cola cans. The goal is to communicate that drinking Coca-Cola refreshes and relaxes people in a seasonal mood. It is inspired by Mario in its coin-collecting gameplay. The target audience is adolescents of all genders and social statuses, who would be interested due to Coca-Cola's popularity. No offensive content would be included to ensure it is child-friendly and avoids offending any groups. While using Coca-Cola's branding, the game aims to be sufficiently original to avoid copyright issues.Formal Proposal (Advergame)
Formal Proposal (Advergame)LeahBrackpool1
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This document outlines a proposed advergame called "Pixel Cola Game" that would promote Coca-Cola. The game would be released online and feature a female character collecting Coca-Cola cans. Its goal would be to communicate that drinking Coca-Cola refreshes and relaxes people, putting them in a seasonal mood. The game takes inspiration from Mario in its coin-collecting concept. The target audience would be adolescents of all genders and social statuses due to their interest in popular drinks and games. No offensive content would be included to ensure it is child-friendly and avoids offending any social groups.Mattel Barbie Presentation
- 2. Mattel Inc. With a Focus on the Brand By: Joey, Lindsay, Saffire, Tekle, Jonathan
- 6. Barbie Background Info & Communication Strategy Advertising Objective: To revitalize the brand in order to drive future growth and increase profitability Target Segment: 6-12 year old females all around the world for the dolls
- 7. Who are Barbies Main Competitors?
- 8. LEGO Background Info & Communication Strategy Target Segment: Ages 4-16 Positioning: The Power to Create
- 9. Hasbro Background Info & Communication Strategy Second largest toy company in the US, besides Mattel Target: their products target boys and girls 12 and under Positioning: An innovative toy company that cares for the needs of children and their parents in every way possible to create best play experiences
- 10. Consumer Behaviour Theories for Barbie
- 11. Freudian Theory Id = immediate satisfaction Ego = conscious control Super ego = morals
- 12. Information Processing Lack of personal relevance in Barbie brand leading to a lack in long term memory processing in children Barbie has tried unsuccessfully to solve problem through slight enhances in experiential marketing (website/app dress-up games, social media sights, new relevant slogan) Attention & Short-Term Memory Cues: Pros: Barbie uses message characteristics in commercials such as bright colours & loud music Cons: Commercials lack unexpectedness and differentiation from competitors (eg. same format as Hasbro and Lego) Low personal relevance due to slogan-product contradictions and lack of Barbie experience emphasis (brand is being cannibalized by American Girl)
- 13. Information Processing Long-Term Memory Cues: Pros: Barbie verges on ambush marketing, with social media & commercials, which in theory should help strengthen long-term memory connections Cons: Barbie personality and identity constantly changes with new doll versions, creating inconsistencies and difficulties in childrens long-term memory connections
- 14. Motivation Need for Barbie is an acquired need Children motivate and influence parents by pressure
- 15. Attitudes Positive Attitudes: Look at how much Barbie has accomplished! Negative Attitudes: Barbie projects a body image that intimidates young girls!
- 16. Decision Strategy Multi-attribute model used because: Easy to compare various toy brands Compensatory evaluation necessary for this category
- 17. Recommendation Experiential Marketing Apps with Storylines Flagship Store Social Media