Joy Hawkins has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google AdWords accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU.She currently works as a the owner of Sterling Sky Inc in Uxbridge, ON, Canada. Joy's daily responsibilities there include troubleshooting ranking issues on Google for the most complicated and difficult accounts, updating her training manual (The Expert's Guide to Local SEO), consulting on how to use Google products and SEO-related tools and tactics & more.