A curious, thought-provoking senior-level marketing strategy and planning professional, with over 20 years of experience as a game-changer for organizations and clients. Known for eagerly and successfully tackling complex marketing strategy, CRM and communication challenges that make others run out of the building screaming.
A non-traditional thinker who is inspired by technology, psychology, many other things that end in ology, and the daily observation of consumer behaviour. Regarded as a true champion of the customer, demonstrating to brands the opportunities and results achieved by developing strategies that first fulfill customer needs, and then, subsequently, business objective