Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
International Digital Expert with Extensive Strategic and Leadership Experience in China
Industry
Advertising / Marketing / PR
About
- 10 years agency leadership experience in the China digital space working with senior clients on strategy, budgets, resources, planning, execution and performance against broader marketing and business objectives.
- Built startup digital agency providing hybrid media and integrated campaign services covering branding, analytics and performance marketing running some of the largest digital campaigns in China.
- Built digital teams and agency services delivering measurable marketing and business results for leading brands like GE, New Balance, Converse, World of Warcraft, Tencent Games, Manchester United and Real Madrid across social, paid media, content, mobile and e-commerce platforms in...
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