Sustainability for the Mobile Services Industry
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This document summarizes a presentation on leading change toward sustainability in the mobile services industry. It identifies opportunities to improve efficiency and access while reducing waste and resource depletion. The current state of the industry globally is described, noting growth in developing markets. Principles for sustainable development are outlined. A vision is proposed for a closed-loop, interconnected industry that expands education and health while increasing affordable access. Metrics and goals are suggested to track progress in the economy, environment, and society.
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Globalization of Values and Purpose-Driven Work :
Workers seek alignment with personal values, purpose, and transparency.
Startups offering meaningful impact and mission-driven roles have an edge in attracting top talent.
Top Trends Shaping the Future of Work
Flexible Work Models
Hybrid and remote work dominate; location independence grows
Offer flexible schedules and remote-friendly infrastructure
AI-Augmented Workflows
AI tools enhance productivity but require new skill sets
Invest in AI training, ethical use frameworks, and integration into core workflows
Digital Nomadism
Countries like Estonia offer digital nomad visas
Consider global hiring pools and cross-border team structures
Outcome-Based Performance
Measuring results over hours worked
Shift KPIs and OKRs to focus on deliverables, not activity
Cultural Inclusivity
Diverse and inclusive cultures drive engagement
Build DEI initiatives that reflect local and global perspectives
Distributed Team Collaboration
Remote-first collaboration tools are essential
Use asynchronous communication and invest in virtual onboarding
Wellness-Centric Benefits
Mental health and flexibility are non-negotiables
Offer wellness programs, mental health days, and flexible PTO
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Sustainability for the Mobile Services Industry
- 1. Leading Change for a Sustainable Mobile Services Industry R. Anthony, J. Bean, J. Coyle, G. Hayward & K. James Presidio Graduate School, Implementation Industry Presentation, March 18, 2011
- 2. 1. What are the major sustainability opportunities and challenges? 2. What is the industrys current global state? 3. What steps toward sustainable development can be identified?
- 3. The Natural Step Principles 1. concentrations of substances extracted from the Earths crust, 2. concentrations of substances produced by society, 3. degradation by physical means, 4. people are not subject to conditions that undermine their capacity to meet their needs. Awareness Baseline Backcasting Implementing Develop Level Action Level Tools Level Systems Level Success Level Strategies Assessment Actions Dashboard
- 6. 5.3 billion mobile subscribers globally 3G subscription growing 35% annually 3G penetration rates: Japan: 95%, US: 47% Annual Revenues: Mobile hardware: $200b Mobile services: $800b
- 7. Economy Society Environment
- 8. Impact: - Future State: Regulations are tightening Design for obsolescence Design for reuse and recycling Solid waste (e-waste) and Service and flow model toxicity Average use-lifespan: 9 -12 months Metric: 140m phones in landfills Reduce % of phones to landfill (target) annually (US only) 10% of phones recycled zero waste 60m tons CO2 from Waste intensity measure (indexed to new manufacturing annually subscriptions) + Efficiency Transportation reduction
- 9. Impact: Future State: Increased connectivity driving economic - development in emerging markets Expands access to markets & new services Scarcity of resources (mobile banking, internet access) Commoditization Affordability / prepaid packages + Increased revenue from services More efficient markets Brings access to capital Metric: Mobile penetration & internet access rates ICT Development Index Volume of mobile banking transactions
- 10. Impact: Future State: Supply chain transparency & stakeholder - engagement Designed to reduce distractions Stimulus overload Increased access to health and education Supply chain labor abuses Increased mobility & connectivity + Increased transparency in civil society Flattened world Availability of Information Metric: Empowered citizens Socioeconomic indicators: Literacy rates, Increased transparency declining birth rates, rising life expectancy Social app volume & usage
- 11. Our vision is to create a sustainable, closed-loop mobile industry that allows for an interconnected, liberated, global community consisting of healthy, educated people who have open access to affordable mobile services.
- 13. Industry stands to gain: Access to new customers Educated Healthy Financially resourceful Sustainable revenues Mitigated risks Social Environmental Economic Economic growth shared value Massive new market creation Local and global opportunities
- 14. Industry stands to lose: Trust of customers and stakeholders Access to new, developing markets Local and global opportunities
- 15. Risks of non-sustainable practices: Raw material price volatility Eroding middle-class customer base Loss of market share to sustainable companies Environmental and social liabilities
- 16. PROGRESS STATS & GOALS Total Economy Environment Society 2010 2015 2020 2025 STATS GOALS GOALS GOALS TOTAL CURRENT PROGRESS 0% 20% 40% 60% 80% 100% Penetration in developing counties Global ICT development index value Average cost of entry-level handset (as Mobile broadband subscriptions Recycling rate (per weight) Phones landfilled) Useful Lifespan Lliteracy rates Increased lifespan Global HDI Access to MFS (% of subscriptions) Social apps downloads (billion)