It is the era of long-tail marketing, and I love it. And, with the creative destructive growth of the digital space, society has never been closer to Adam Smith鈥檚 original 鈥榠nvisible hand鈥� metaphor. For creative professionals and data junkies alike, it feels like a renaissance, one that I genuinely want to be a part of.
I鈥檝e worked parsing data in the financial, government, and most recently in the marketing analytics world all with an eye towards discovering the clogs in the funnel between message and purchase. As even traditional marketing becomes further interwoven with digital initiatives, the prospects of finally truly understanding what makes the consumer tick will be u...
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