As ExactTarget needed to continually grow in 2012, it was clear that a multi-product strategy was essential for market domination and that simply "having multiple products" was not going to accomplish that. I was responsible for designing and executing a global Cross Channel sales effort for the 9th largest SaaS company and the world's most successful digital marketing company. This entailed building a teams focused on unique products yet still able to work seamlessly with the large, field sales model. In early 2010, ET acquired iGoDigital and Pardot; two independent software companies that when combined with ET's Social and Mobile product lines, resulted in 4 product lines selling thr...
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