Strategic Planning
Overall corporate planning and sub strategies including:
• Marketing, Sales, Customer Service
• New business and product launches
• Branding and re-branding initiatives.
Marketing & Research
Product and communications audits, segmentation models, determining cost-effectiveness, measurement of key success factors, developing functions for:
• Product management
• Sales channels & Best Practices
• Customer Service/Experience
Branding/Reputation management
Strategic consulting for public relations, advertising and customer communications.
Business Development
• Market Research: customer segmentation, satisfaction, data/metrics for business and competitiv...