Not the product is what the designer should aim for, the effect it has on the receiver of the message or the user of the product/service should have the designers attention. Focussing on the desired effect(s) will lead to better results.
Interested in the combination of designmanagement, strategy and design in a co-creative environment.
We’ve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.