Associate Professor at Mudra Institute of Communications, Ahmedabad (MICA)
Industry
Education
About
Started career in the Marketing & Sales function before shifting to CRM & Brand Consulting and finally shifting to Academics; Strong research skills and interests in corporate training; Author of 2 books on CRM (one published from Germany and available on Amazon.com; other rated "Very Good" by Indiatimes.com); pioneer of photonovel genre of literature in India; producer / director of an award wining educational short film; and author of several top-notch international research publications.
Specialties: Teaching interests in services marketing, general management,and gamification; Strong research skills, particularly using qualitative research tools; Strong interests in fiction/ non-fict...
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