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Product development in fashion

Kamila Boudova
Kamila Boudova

basic information about product development in fashion industry in different market segments

1 of 17
PRODUCT DEVELOPMENT Kamila Boudov叩 MBA
Background Kamila Boudov叩, MBA MBA at International Fashioin Academy Paris Shanghai TUL 2007-2010 CFM Galeries Lafayette Lord manufacturer Image Boutiques ColorWeb Prague Paris London London Chemnitz kamila_boudova@live.com Find me on LinkedIn 息 Kamila Boudov叩 , MBA 2
息
Program / Agenda 1. 2. 3. 4. 5. 6. Proces Pojmy a syst辿m Princip nakupov叩n鱈 Role n叩kup鱈ho Konkr辿tn鱈 p鱈pady V箪voj produktu krok za krokem 1. 2. 3. 4. 5. 6. The process Terms and system Principle of buying The role of the buyer Cases Product development step by step 息 Kamila Boudov叩 , MBA 4
What are the steps in product development? 息 Kamila Boudov叩 , MBA 5
1. Proces / Process 息 Kamila Boudov叩 , MBA 6
1. Proces / Process Hotov辿 produkty vs. Co-contracting vs. Subcontracting Finished products vs. Co-contracting vs. Subcontracting Hotov辿 produkty: sample vybr叩n bhem meetingu/technick叩 skica Co-contracting: technick叩 skica a v箪br dodavatele materi叩lu a galanterie Sub-contracting: n叩kup鱈 dod叩 technickou skicu, l叩tku a galanterii; obvykl辿 v luxusn鱈 nebo etick辿 m坦d, 100% kontrola kvality Finished products: sample picked in meeting / tech file Co-contracting: tech file + you select supplier of the fabric, trims etc Sub-contracting: buyer provides tech file, the fabric and trims; usual in luxury or in bio+ethical fashion 100% control of quality 息 Kamila Boudov叩 , MBA 7
2. Pojmy a syst辿m / Terms and system Centr叩ln鱈 n叩kupn鱈 kacel叩 V箪robci / Agenti Dodavatel辿 Subdodavatel辿 OPD den zad叩n鱈 objedn叩vky Datum dod叩n鱈 as potebn箪 na v箪robu Central buying office Manufacturers / Agents Suppliers Subcontractors OPD Order Placement Date Delivery date Leadtime 息 Kamila Boudov叩 , MBA 8
2. Pojmy a syst辿m / Terms and system 息 Kamila Boudov叩 , MBA 9
3. Princip nakupov叩n鱈 / Principle of buying as jsou pen鱈ze Time matters 息 Kamila Boudov叩 , MBA 10
4. Role n叩kup鱈ho / The role of buyer 息 Kamila Boudov叩 , MBA 11
5. Konkr辿tn鱈 p鱈pady / Cases Lord v箪robce odv哲, London Lord clothing manufacturer, London In the position of supplier/agent Clients are the brands Own collection and in-house designers Textiles from China, Turkey Production in Romania Pozice dodavatele Klientem jsou znaky Vlastn鱈 kolekce, dizajn辿i L叩tky z 鱈ny, Turecka V箪roba Rumunsko 息 Kamila Boudov叩 , MBA 12
5. Konkr辿tn鱈 p鱈pady / Cases Obchodn鱈 d哲m Galeries Lafayette, Paris Dept store Galeries Lafayette, Paris Pozice klienta Vlastn鱈 znaka Cadet Rousselle Agenti z Francie, 鱈ny Dodavatel辿 z Banglad辿邸e, Indie Position of client Private label Cadet Rousselle Agents from France and China Suppliers from Bangladesh, India 息 Kamila Boudov叩 , MBA 13
6. Krok za krokem / Step by step 1. Uren鱈 t辿matu kolekce a zad叩n鱈 rozsahu kolekce design辿r哲m 2. Inspirace n叩kupy, style.com, wgsn.com, stylesight.com 3. Vypracov叩n鱈 kolekce, jej鱈 schv叩len鱈 4. Technick辿 dokumenty 5. Barevn叩 邸k叩la a materi叩ly 6. Rozesl叩n鱈 podkladu dodavatel哲m 1. Definition of the collection theme and range 2. Inspiration shopping, style.com, wgsn.com, stylesight.com 3. Designing of collection and its approval 4. Technical files of each product 5. Colour range 6. Sending out the documents to selected suppliers 息 Kamila Boudov叩 , MBA 14
6. Krok za krokem / Step by step 7. Pijet鱈 prvn鱈ho samplu 8. Vybr叩n鱈 dodavatele a potrvzen鱈 objedn叩vky 9. Size-set, lab-dips, materi叩ly, galanterie, pre-production sample, bulk materi叩l, production sample 10. Komenty, sch叩len鱈 11. Dod叩n鱈 12. St鱈転nosti 7. Arrival of first sample 8. Choice of suppliers / agents 9. Size-set, pre-production sample, production sample, lab-dips, materials, haberdashery 10. Comments, approval 11. Delivery 12. Complaints 息 Kamila Boudov叩 , MBA 15
Rekapitulace / Recap 1. 2. 3. 4. 5. 6. Proces Pojmy a syst辿m Princip nakupov叩n鱈 Role n叩kup鱈ho Konkr辿tn鱈 p鱈pady V箪voj produktu krok za krokem 1. 2. 3. 4. 5. 6. The process Terms and system Principle of buying The role of the buyer Cases Product development step by step 息 Kamila Boudov叩 , MBA 16
Dkuji / Thank you 息 Kamila Boudov叩 , MBA 17

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Product development in fashion

  • 2. Background Kamila Boudov叩, MBA MBA at International Fashioin Academy Paris Shanghai TUL 2007-2010 CFM Galeries Lafayette Lord manufacturer Image Boutiques ColorWeb Prague Paris London London Chemnitz kamila_boudova@live.com Find me on LinkedIn 息 Kamila Boudov叩 , MBA 2
  • 3. 息
  • 4. Program / Agenda 1. 2. 3. 4. 5. 6. Proces Pojmy a syst辿m Princip nakupov叩n鱈 Role n叩kup鱈ho Konkr辿tn鱈 p鱈pady V箪voj produktu krok za krokem 1. 2. 3. 4. 5. 6. The process Terms and system Principle of buying The role of the buyer Cases Product development step by step 息 Kamila Boudov叩 , MBA 4
  • 5. What are the steps in product development? 息 Kamila Boudov叩 , MBA 5
  • 6. 1. Proces / Process 息 Kamila Boudov叩 , MBA 6
  • 7. 1. Proces / Process Hotov辿 produkty vs. Co-contracting vs. Subcontracting Finished products vs. Co-contracting vs. Subcontracting Hotov辿 produkty: sample vybr叩n bhem meetingu/technick叩 skica Co-contracting: technick叩 skica a v箪br dodavatele materi叩lu a galanterie Sub-contracting: n叩kup鱈 dod叩 technickou skicu, l叩tku a galanterii; obvykl辿 v luxusn鱈 nebo etick辿 m坦d, 100% kontrola kvality Finished products: sample picked in meeting / tech file Co-contracting: tech file + you select supplier of the fabric, trims etc Sub-contracting: buyer provides tech file, the fabric and trims; usual in luxury or in bio+ethical fashion 100% control of quality 息 Kamila Boudov叩 , MBA 7
  • 8. 2. Pojmy a syst辿m / Terms and system Centr叩ln鱈 n叩kupn鱈 kacel叩 V箪robci / Agenti Dodavatel辿 Subdodavatel辿 OPD den zad叩n鱈 objedn叩vky Datum dod叩n鱈 as potebn箪 na v箪robu Central buying office Manufacturers / Agents Suppliers Subcontractors OPD Order Placement Date Delivery date Leadtime 息 Kamila Boudov叩 , MBA 8
  • 9. 2. Pojmy a syst辿m / Terms and system 息 Kamila Boudov叩 , MBA 9
  • 10. 3. Princip nakupov叩n鱈 / Principle of buying as jsou pen鱈ze Time matters 息 Kamila Boudov叩 , MBA 10
  • 11. 4. Role n叩kup鱈ho / The role of buyer 息 Kamila Boudov叩 , MBA 11
  • 12. 5. Konkr辿tn鱈 p鱈pady / Cases Lord v箪robce odv哲, London Lord clothing manufacturer, London In the position of supplier/agent Clients are the brands Own collection and in-house designers Textiles from China, Turkey Production in Romania Pozice dodavatele Klientem jsou znaky Vlastn鱈 kolekce, dizajn辿i L叩tky z 鱈ny, Turecka V箪roba Rumunsko 息 Kamila Boudov叩 , MBA 12
  • 13. 5. Konkr辿tn鱈 p鱈pady / Cases Obchodn鱈 d哲m Galeries Lafayette, Paris Dept store Galeries Lafayette, Paris Pozice klienta Vlastn鱈 znaka Cadet Rousselle Agenti z Francie, 鱈ny Dodavatel辿 z Banglad辿邸e, Indie Position of client Private label Cadet Rousselle Agents from France and China Suppliers from Bangladesh, India 息 Kamila Boudov叩 , MBA 13
  • 14. 6. Krok za krokem / Step by step 1. Uren鱈 t辿matu kolekce a zad叩n鱈 rozsahu kolekce design辿r哲m 2. Inspirace n叩kupy, style.com, wgsn.com, stylesight.com 3. Vypracov叩n鱈 kolekce, jej鱈 schv叩len鱈 4. Technick辿 dokumenty 5. Barevn叩 邸k叩la a materi叩ly 6. Rozesl叩n鱈 podkladu dodavatel哲m 1. Definition of the collection theme and range 2. Inspiration shopping, style.com, wgsn.com, stylesight.com 3. Designing of collection and its approval 4. Technical files of each product 5. Colour range 6. Sending out the documents to selected suppliers 息 Kamila Boudov叩 , MBA 14
  • 15. 6. Krok za krokem / Step by step 7. Pijet鱈 prvn鱈ho samplu 8. Vybr叩n鱈 dodavatele a potrvzen鱈 objedn叩vky 9. Size-set, lab-dips, materi叩ly, galanterie, pre-production sample, bulk materi叩l, production sample 10. Komenty, sch叩len鱈 11. Dod叩n鱈 12. St鱈転nosti 7. Arrival of first sample 8. Choice of suppliers / agents 9. Size-set, pre-production sample, production sample, lab-dips, materials, haberdashery 10. Comments, approval 11. Delivery 12. Complaints 息 Kamila Boudov叩 , MBA 15
  • 16. Rekapitulace / Recap 1. 2. 3. 4. 5. 6. Proces Pojmy a syst辿m Princip nakupov叩n鱈 Role n叩kup鱈ho Konkr辿tn鱈 p鱈pady V箪voj produktu krok za krokem 1. 2. 3. 4. 5. 6. The process Terms and system Principle of buying The role of the buyer Cases Product development step by step 息 Kamila Boudov叩 , MBA 16
  • 17. Dkuji / Thank you 息 Kamila Boudov叩 , MBA 17