I have over 9 years of experience working in media industry. Currently, I work as Synchronize Carat's Research Executive, where I analyze data on consumer demographics, preferences, needs, and media habits to identify potential touch points and media mix. Gather data on competitors and analyze for their advertising campaigns, media mix and spending patterns. Monitor industry statistics and follow trends in industry. Prepare reports of findings, illustrating data graphically and translating complex findings into actionable insights. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires.
Previously, I was the Assistant Manager Res...
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