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Data sxsw

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Karen Bellin

The document discusses various topics around leveraging data and analytics, including that data insights should provide more value than their costs, using registration, membership, and loyalty programs to gain cross-channel insights for brands, determining what data should not be collected or can be purged for efficiencies and privacy, breaking big data into smaller, actionable data to drive positive behaviors, and tools currently available to make big data more targeted and useful.

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WHEN YOUR D*** IS TINY
It's not the size, it's what you do with it. Netflix never used its $1 million algorithm. If data politics cost more than the insights value, you've lost the big data game.
Mia Umanos Director, Analytics Digitaria MODERATOR Tatiana Shusterman Analyst Intel Karen Bellin VP, Insights & Action Digitaria
CAN SOPHISTICATED DATA MANAGEMENT TRUMP SOPHISTICATED CAMPAIGN DESIGN?
Data sxsw
HOW CAN REGISTRATION, MEMBERSHIP AND LOYALTY PROGRAMS BE LEVERAGED TO PUT CROSS-CHANNEL INSIGHTS IN REACH FOR BRANDS?
Data sxsw
WHAT DATA SHOULD NOT BE COLLECTED OR CAN BE PURGED TO CREATE EFFICIENCIES AND ALLEVIATE PRIVACY CONCERNS?
Data sxsw
HOW CAN BIG DATA BE BROKEN INTO SMALL, ACTIONABLE DATA THAT CAN DRIVE POSITIVE BEHAVIORS?
Data sxsw
WHAT TOOLS ARE CURRENTLY AVAILABLE TO MAKE BIG DATA SMALL AND ACTIONABLE?
Data sxsw

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