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Event social media presentation

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Social Sweet Spot
Social Sweet Spot

Event social media is a powerful tool to promote events through social platforms like Twitter and Facebook. It can increase event registration, buzz, and attendance while decreasing costs. Social media should be utilized before, during, and after events to maximize exposure and interactivity among attendees. This includes creating event hashtags and Twitterwalls during events. After events, photos and videos should be shared on social media along with analytic reports. Hiring a Twitter jockey can help manage live event coverage across platforms and expand the event's reach and perceived value. Ultimately, well-executed event social media can increase an event's revenue and profitability.

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EVENT SOCIAL MEDIA Karen Ellis Event Social Media Strategist MARKETING
WHAT IS EVENT SOCIAL MEDIA?   Get THE ULTIMATE EXPOSURE –   Social media is an amazingly powerful tool to promote your events before, during and after.   Increase registration   Increase buzz   Reach a wide audience   Enables invitees to connect with each other   Adds to the fun, excitement, and interactivity of attendees   Allows for even those invitees who cannot attend to be part of the event by observing and interacting online   Retweets, Mentions and Bloggers outside of your event extend the reach of your event exponentially.   Ultimately increase attendance and profit, and decrease overall costs
UTILIZE EVENT SOCIAL MEDIA FOR ALL EVENTS   REAL-WORLD promotions EVENTS   Art Show   Trade-Shows   Boat Show   Expos   Weddings   Fairs   Birthdays   Conference   TweetUp   Political Gathering   VIRTUAL EVENTS   Fundraisers   Webinar   Sport Events   Teleclass   Store Opening   Auctions   Restaurant / Bar
WHY ADD SOCIAL MEDIA TO YOUR EVENT?   Social media is a cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.   The most progressive / cutting edge offering for an event, rarely being offered and clients are exceptionally pleased with the promotional performance of event social media   Using Social Media at events is one of the best ways to market your business and make it even bigger the next year.   When done correctly, cross-promotion occurs for the event AND the venue   Essential for maintaining brand awareness…a well-planned event can deliver amazing results.   Cuts expenses in half and doubles outreach
EVENT SOCIAL MEDIA: THE BIG PICTURE   Event Social Media, Is quickly becoming acknowledged   As the Most Valuable Use of Social Media, particularly Twitter   As the Ultimate in Media Exposure, (use of Event SM is like having a national TV crew at every event)   Essential for any company serious about doing business online or any individual who seeks to carve out their own online persona   In order to stand out at trade shows and major industry conferences brands and marketers must go to greater lengths to be in the SPOTLIGHT.   ULTIMATE EXPOSURE WOULD INCLUDE USE OF SOCIAL MEDIA   PRE Event   DURING Event   POST Event
BEFORE THE EVENT   SOCIAL MEDIA MARKETING STRATEGY   Online event promotions, registrations and payments   Announcements, promotions, contests, and resources   OTHER SOCIAL MEDIA, BLOGS and WEBSITE announcements and promotions   Blog promoters   Niche PR and Marketing outlets
DURING THE EVENT   CROSS-PLATFORM MARKETING   LOCATION CHECK-INS with tabletop displays   TWITTER JOCKEYS   REAL-TIME VIDEO INTERVIEWS AND PHOTOS UPLOADS   TWITTERWALLS   SOCIAL MEDIA GAMES   LIVE DRAWINGS
WHAT IS A TWITTERWALL   The most successful social media campaigns merge what’s happening online with what’s happening offline.   Twitterwalls or Tweetwalls are a public screen with all the latest posts at twitter concerning one special keyword or hashtag. They are a new way to let people show their feedback simultaneously to a stage presentation.   Simply, a projection of live tweets during a conference or gathering.   Setting up Twitterwalls throughout the event space is an effective way to entice attendees to get involved in the online discussions stemming from the event.
AFTER THE EVENT   POST VIDEOS AND PHOTOS TO WEBSITES, AND SOCIAL MEDIA PLATFORMS and TAG to SPONSORS, CLIENTS, VIPS   MICRO AND MACRO BLOGS   Real-World announcements to real- world attendees and marketing / PR outlets   ANALYTIC REPORTS   CASE STUDY
WHAT DOES A TWITTER JOCKEY DO?   Having a S3 Twitter Jockey is like having a NATIONAL TV CREW COVERING YOUR EVENT–   The Social Sweet Spot TJ will put event in the SPOTLIGHT online   Takes any event, small or large and exposes it to a WORLDWIDE AUDIENCE enhancing overall reputation and recognition and value   S3 Event Twitter Jockeys deliver   social media event management   event interviews   real-time photo and video shoots   the right messages to your targeted consumer base and beyond   Packages are Social SPOTlight (L1), Social BRIGHTlight (L2), and the advanced level Social HOTlight (L3). 
WHAT IS INCLUDED IN TWITTER JOCKEY PACKAGES   * Twitterwall set up and coordination with your event   * HashTag set up and promotion   * Real-time activity and event posts to your Twitter account.   * Real-time activity and event posts to your Facebook account.   * Real-time posts to Social Sweet Spot accounts of over 5000 followers   including 3 Twitter accounts, 2 Facebook accounts, LinkedIn and Foursquare * Guest interviews and comments tweeted out by TJ * 10 @Mentions of your choice * 15 Re-tweets   * Real-time photos posted to Your Twitter and Facebook   * Real-time photos posted to Social Sweet Spot Twitter and Facebook   * Professionally edited videos to be lifted to your Facebook or YouTube account   * Videos posted to Social Sweet Spot YouTube account   * Video links posted to Your Facebook following day   * Video links tweeted out within the following week   * Analytic Twitter/Facebook/Google Report after evenT   AND MORE
WHAT IS YOUR ROI?   Increases traffic to websites and social media platforms and blogs (The most successful SM events generate thousands, if not hundreds of thousands of pieces of digital content)   Increases perceived value which can increase price of admission because increases popularity (Dying event - SchmoozaPalooza attendance nearly quadrupled and revenue doubled)   Builds credibility (Made OSRAM one of the most talked about exhibitors at the premier lighting industry trade event, the LightFair 2010 Show)   Increases revenue and decreases traditional event costs (Cisco shaved $100,000+ off its launch expenses and set a new precedent for future product launches. One of top five launches in company history)   Reaches a whole new audience (Social Media helped turn a strong bet –The Hunger Games- into a blockbuster--the film has earned more than $450+ million at the box office worldwide)
Contact SocialSweetSpot for Free Event Consultation

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Event social media presentation

  • 1. EVENT SOCIAL MEDIA Karen Ellis Event Social Media Strategist MARKETING
  • 2. WHAT IS EVENT SOCIAL MEDIA?   Get THE ULTIMATE EXPOSURE –   Social media is an amazingly powerful tool to promote your events before, during and after.   Increase registration   Increase buzz   Reach a wide audience   Enables invitees to connect with each other   Adds to the fun, excitement, and interactivity of attendees   Allows for even those invitees who cannot attend to be part of the event by observing and interacting online   Retweets, Mentions and Bloggers outside of your event extend the reach of your event exponentially.   Ultimately increase attendance and profit, and decrease overall costs
  • 3. UTILIZE EVENT SOCIAL MEDIA FOR ALL EVENTS   REAL-WORLD promotions EVENTS   Art Show   Trade-Shows   Boat Show   Expos   Weddings   Fairs   Birthdays   Conference   TweetUp   Political Gathering   VIRTUAL EVENTS   Fundraisers   Webinar   Sport Events   Teleclass   Store Opening   Auctions   Restaurant / Bar
  • 4. WHY ADD SOCIAL MEDIA TO YOUR EVENT?   Social media is a cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.   The most progressive / cutting edge offering for an event, rarely being offered and clients are exceptionally pleased with the promotional performance of event social media   Using Social Media at events is one of the best ways to market your business and make it even bigger the next year.   When done correctly, cross-promotion occurs for the event AND the venue   Essential for maintaining brand awareness…a well-planned event can deliver amazing results.   Cuts expenses in half and doubles outreach
  • 5. EVENT SOCIAL MEDIA: THE BIG PICTURE   Event Social Media, Is quickly becoming acknowledged   As the Most Valuable Use of Social Media, particularly Twitter   As the Ultimate in Media Exposure, (use of Event SM is like having a national TV crew at every event)   Essential for any company serious about doing business online or any individual who seeks to carve out their own online persona   In order to stand out at trade shows and major industry conferences brands and marketers must go to greater lengths to be in the SPOTLIGHT.   ULTIMATE EXPOSURE WOULD INCLUDE USE OF SOCIAL MEDIA   PRE Event   DURING Event   POST Event
  • 6. BEFORE THE EVENT   SOCIAL MEDIA MARKETING STRATEGY   Online event promotions, registrations and payments   Announcements, promotions, contests, and resources   OTHER SOCIAL MEDIA, BLOGS and WEBSITE announcements and promotions   Blog promoters   Niche PR and Marketing outlets
  • 7. DURING THE EVENT   CROSS-PLATFORM MARKETING   LOCATION CHECK-INS with tabletop displays   TWITTER JOCKEYS   REAL-TIME VIDEO INTERVIEWS AND PHOTOS UPLOADS   TWITTERWALLS   SOCIAL MEDIA GAMES   LIVE DRAWINGS
  • 8. WHAT IS A TWITTERWALL   The most successful social media campaigns merge what’s happening online with what’s happening offline.   Twitterwalls or Tweetwalls are a public screen with all the latest posts at twitter concerning one special keyword or hashtag. They are a new way to let people show their feedback simultaneously to a stage presentation.   Simply, a projection of live tweets during a conference or gathering.   Setting up Twitterwalls throughout the event space is an effective way to entice attendees to get involved in the online discussions stemming from the event.
  • 9. AFTER THE EVENT   POST VIDEOS AND PHOTOS TO WEBSITES, AND SOCIAL MEDIA PLATFORMS and TAG to SPONSORS, CLIENTS, VIPS   MICRO AND MACRO BLOGS   Real-World announcements to real- world attendees and marketing / PR outlets   ANALYTIC REPORTS   CASE STUDY
  • 10. WHAT DOES A TWITTER JOCKEY DO?   Having a S3 Twitter Jockey is like having a NATIONAL TV CREW COVERING YOUR EVENT–   The Social Sweet Spot TJ will put event in the SPOTLIGHT online   Takes any event, small or large and exposes it to a WORLDWIDE AUDIENCE enhancing overall reputation and recognition and value   S3 Event Twitter Jockeys deliver   social media event management   event interviews   real-time photo and video shoots   the right messages to your targeted consumer base and beyond   Packages are Social SPOTlight (L1), Social BRIGHTlight (L2), and the advanced level Social HOTlight (L3). 
  • 11. WHAT IS INCLUDED IN TWITTER JOCKEY PACKAGES   * Twitterwall set up and coordination with your event   * HashTag set up and promotion   * Real-time activity and event posts to your Twitter account.   * Real-time activity and event posts to your Facebook account.   * Real-time posts to Social Sweet Spot accounts of over 5000 followers   including 3 Twitter accounts, 2 Facebook accounts, LinkedIn and Foursquare * Guest interviews and comments tweeted out by TJ * 10 @Mentions of your choice * 15 Re-tweets   * Real-time photos posted to Your Twitter and Facebook   * Real-time photos posted to Social Sweet Spot Twitter and Facebook   * Professionally edited videos to be lifted to your Facebook or YouTube account   * Videos posted to Social Sweet Spot YouTube account   * Video links posted to Your Facebook following day   * Video links tweeted out within the following week   * Analytic Twitter/Facebook/Google Report after evenT   AND MORE
  • 12. WHAT IS YOUR ROI?   Increases traffic to websites and social media platforms and blogs (The most successful SM events generate thousands, if not hundreds of thousands of pieces of digital content)   Increases perceived value which can increase price of admission because increases popularity (Dying event - SchmoozaPalooza attendance nearly quadrupled and revenue doubled)   Builds credibility (Made OSRAM one of the most talked about exhibitors at the premier lighting industry trade event, the LightFair 2010 Show)   Increases revenue and decreases traditional event costs (Cisco shaved $100,000+ off its launch expenses and set a new precedent for future product launches. One of top five launches in company history)   Reaches a whole new audience (Social Media helped turn a strong bet –The Hunger Games- into a blockbuster--the film has earned more than $450+ million at the box office worldwide)
  • 13. Contact SocialSweetSpot for Free Event Consultation