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Manchester, United Kingdom United Kingdom

Innovations Director at Join the Dots

Advertising / Marketing / PR

I head up the Innovations Team at Join the Dots, where we develop, test and roll out 'new things' across the business, from techniques to communicate research findings more effectively, to research methods and frameworks which help us better understand consumer behaviour. I'm a strong believer in making sure research results are clear, action-focused and communicated effectively, whatever method is used, and my new role in innovations means I can really focus on using my creative skills to think differently about what we do - both in terms of delivering results, but also how we find those insights in the first place, through the research tools and techniques we use. I'm a people person...