Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Senior Optimisation & Analytics Lead at DigitasLBi
Industry
Advertising / Marketing / PR
About
Karin helps companies maximize their visibility and measure the effectiveness of digital performance with valuable data-driven insights and KPI-s. She is often involved in implementing from ground up processes, to user experiences and conversion optimisation. Fluent in Analytics, SEO and Conversion Optimisation. Specialised in auditing and validation, designing online business strategies and KPI frameworks, implementation and trainings, analysis and reporting (including dashboards). She also helps companies target the areas of improvements in alignment with their current digital strategy, maximising ROI and providing executive level communication to business owners. Familiar with all of t...
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