Give...with no expectations...and see what happens
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The document outlines a personal experience of Karl Kasca in securing an interview and launching a viral video within a day, emphasizing the importance of preparation and seizing opportunities. After connecting with a radio host via email, he quickly adapted and leveraged available resources to meet tight deadlines. The key takeaway is to give without expectations and be ready for any opportunity that may arise.
![Give - with no expectations - and see what happens! - How to Land an Interview & Launch a Viral Video in 1-day ? Backstory for presentation: http://bit.ly/jU81k Karl Kasca, IncreaseOnlineProfits.com 626-795-9568 [email_address] www.increaseonlineprofits.com www.TheSolutionMovie.com](https://image.slidesharecdn.com/giveseewhathappens-karlkasca-091201154733-phpapp02/85/Give-with-no-expectations-and-see-what-happens-1-320.jpg)
Give...with no expectations...and see what happens
- 1. Give - with no expectations - and see what happens! - How to Land an Interview & Launch a Viral Video in 1-day ? Backstory for presentation: http://bit.ly/jU81k Karl Kasca, IncreaseOnlineProfits.com 626-795-9568 [email_address] www.increaseonlineprofits.com www.TheSolutionMovie.com
- 2. The set-up¡ Driving home from teaching Social Media Marketing class @ UCLA (SMMUCLA) Heard radio talk show host (Richard Greene) Trying to get group together: Loggins & Messina concert at Greek Theatre Karl¡¯s wife¡¯s (Milen¡¯s) birthday Kenny Loggins ¨C favorite performer of hers Web: Went to host¡¯s bio page on local radio station and emailed. http://bit.ly/Richard-Greene_CLOUT-1150am
- 3. The follow-up¡ Next day: Radio host (Richard Greene) called Karl Host saw ¡°IncreaseOnlineProfits.com¡± in email signature: http://bit.ly/Email-to-Richard-Greene Teaching Social Media Marketing @ UCLA (cool!) Blog: http ://smmucla.blogspot.com/ - SMMUCLA Twitter: http://bit.ly/6QDgEn - #smmucla Viral Video (cool!) Synchronicity: Like to be guest¡ tonight (yikes!) . Had to get version of Video up on new site!
- 4. ASAP! Needed video files from video-consultant Unzip file & FTP* to new website/host * Transfer files up to server. Change DNS** pointers to new host 24-72 hours to ¡°propagate¡± ¨C ARGH!!! ** Domain Name Servers Update landing page Question : Can¡¯t we just ask host to postpone a week until we¡¯re ready?
- 5. When Media calls: Jump! Answer: NO! No matter what time: Do Interview (even 2am!) Be ready ( All That Jazz: ¡°It¡¯s showtime¡± ) http://bit.ly/AllThatJazz-ItsShowtime Be prepared: NSA* & Toastmasters helped: http://www.toastmasters.org/ * National Speakers Association: http://www.nsaspeaker.org/ Magically everything came together Uploaded last file 2 minutes before airtime
- 6. Interview went great Time went very quickly. About 40 minutes excluding commercial breaks Dead air, dead air! Mentioned website & video site at end Finished interview, jumped in car, drove to Greek, enjoyed concert, & met host: - Noted communications expert, Richard Greene, who advised Princess Diana. http://bit.ly/GreekTheatre_Loggins-and-Messina
- 7. Viral Video Google Analytics (coming soon!) Ken Burns effects (for ¡°movement¡± using stills) Anyone can make movie on Mac: iMovie Microsoft MovieMaker, harder & no flash Solution ? http://www.myviralmovie.com/ - Maz Hobbi Name the movie survey PLAY MOVIE: ¡°The Solution Movie¡± ¨C Final version : http://www.thesolutionmovie.com/ Earlier movie¡version #5 ( argh! ): http://bit.ly/8J6Oen - Note the audio & image watermarks in early version
- 8. Leverage Interview Get MP3 & upload to web http://bit.ly/5OIVaq , or: http://bit.ly/Karl-Kasca_Interview-with-Richard-Greene_mp3 Announce in emails and eNewsletter Press release for movie PR Web Pitch Engine ¡° Rinse & repeat¡±
- 9. The moral¡ Give¡with no expectations ¡ and see what happens. - Backstory for presentation& Audio: http://bit.ly/jU81k Karl did this & received: 2 free concert tickets Interview on nationally syndicated talk show But the trick is¡don¡¯t expect anything! Be prepared (anytime/anywhere/anyway). Trust yourself, you can do it! Just do it! (Nike was right!)