To be part of an industry when it is making the transition from 'niche' to 'mainstream' is an exhilarating experience. I have been fortunate enough to be at that point, a few times in my brief career - Internet security, RFID, digital audience measurement and now Social media marketing - which has by far been the most exciting and enriching.
As a leader within GroupM India, I help brands demystify this phenomenon, leverage it to stay ahead and more importantly, make social media their home.
I have enjoyed building sustainable business units from ground up - both in start ups as well as multinational organizations. I have also been fortunate enough to spend considerable amounts of tim...
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