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Pakistan Pakistan

Assistant Product Manager-Mortgages

Finance / Banking / Insurance

•Managing the entire product line life cycle from strategic planning to tactical activities •Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. •Develop the positioning and branding messages to create awareness while ensuring compliance for branding guidelines •Set pricing to meet revenue and profitability goals •Developing and implementing a product-wide go-to-market plan, working with all departments to execute. •Develop business plans including SWOT analyses, revenue/expense projections, business needs and competitive drivers •Propose an overall annual budget to and ...